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Our Blog


Your Creative Partner Should Be Focused on Business Outcomes - Not Just Beautiful Content
Brands don’t need “just a video”—they need results. This blog explores why outcome-focused content is the future of marketing, and how shifting from deliverables to impact can lead to stronger ROI, better alignment, and more effective creative partnerships.
Focus Forward Media
May 302 min read


Traditional Marketing Is Dead While Authenticity Takes The Throne
Every day, consumers ignore thousands of ads while hanging on every word from people they trust. Traditional advertising channels face a severe trust crisis, with personal recommendations from friends and family now standing as the most trusted advertising channel worldwide. Trust in traditional marketing has been eroding for years. The polished perfection of conventional advertising now triggers skepticism rather than desire.
Focus Forward Media
May 145 min read


5 Winning Ads From Super Bowl LIX
As a media company, we pay close attention to the brands that go beyond the standard, delivering commercials that entertain and inspire.
Focus Forward Media
Feb 123 min read


The Importance of Branding: How Consistent Branding Can Increase Revenue by Over 20%
In today’s competitive business market, branding is no longer just a buzzword, it’s the cornerstone of any successful company. A strong,...
Focus Forward Media
Jan 233 min read


Finding The Right Production Company
Looking for a trusted video production company in Boston or Rhode Island? This article will help you in choosing the right partner to...
Focus Forward Media
Apr 10, 20234 min read


Be So Good They Bend The Rules
Last week was Dubsado’s 4th birthday. For those of you who aren’t as acquainted with the software as we are, Dubsado is a business...
Focus Forward Media
Mar 10, 20203 min read


Focus Forward Media: How We Handled the Holiday Rush
This winter, our friends at Punchbowl – the gold standard in online invitations – challenged us to create a captivating 30-second...
Focus Forward Media
Feb 22, 20201 min read


5 Hours For 5 Seconds of Video
From a survey done by Wyzowl, it said that 12% of marketers who weren’t using video thought it was too expensive. The cost of a video can...
Focus Forward Media
Dec 16, 20192 min read
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