video content

Event Marketing: Maximizing Video Content

If you have an event, there are several ways you can market it but one of the most effective ways is with a video. There’s no denying video gets the most attention of any content type and to market your event, video can be a huge help.

On June 1, 2018 we worked with The Green Beret Foundation and Sig Sauer Academy to create a video of their Fundraiser event. It was held at the Sig Sauer Academy in New Hampshire and Green Berets along with family/friends were taught proper gun training and safety for the day. It was an amazing event for an even better cause. See the video below.

This was the first of the now annual event and this video will help raise awareness for this years event on June 1st. Without this video, an event like this might have some pictures to help market it, or an article to recap the day, but a well-produced video with interviews from participants will really go the extra mile and get more attention.

Now, it doesn’t just stop there. We made the video above to recap the day and help market it, but, you have to be conscious of where you’re distributing these videos. Along with making the 2:20 video, we recently created a 60-second video AD optimized for Instagram to help create more buzz now that it is under 6 months to the event. Check out that video here.

As you can see, the content serves more than one purpose. We made 2 videos out of all the content we gathered, and could likely make another 1-2 videos if we needed. Being able to repurpose the content you gather is very important and now being able to promote the event with a video that is truly optimized for Instagram in terms of length and aspect ratio can make a big difference.

To learn more about the event, click here.

If your brand or organization is having an event , or wants to create one, you have several choices of how to market it. But a video will be the best strategy to drive more people to your event, especially if you are distributing this video through social media. Social media is where consumers are and video is the most favored type of content.

If you need help marketing your event and are considering video, we would be happy to talk with you and see how we can help. Fill out a form on our contact page or email us at hi@focusforwardmedia.com!

Advertising On Twitter: What You May Not Know

You might be running some ads and posting content on Facebook, Instagram, maybe Google ads too. But what about Twitter? It seems that many people forget about Twitter or don’t pay much attention to it because they feel it isn’t valuable. However, if you read this article, you’ll find it is quite valuable and maybe it will inspire you to start using Twitter more!

Twitter Ads

Much like Facebook, Instagram, Google and others, Twitter has a paid Ad product with two different options. One option is their ‘Twitter Promote Mode’ which automatically promotes your tweets and profile for a flat rate of $99 per month. It’s essentially an ‘always-on’ ad product, to learn more about it, click here.

The other Ad product is basically called ‘Twitter Ads’ and is geared towards creating campaigns with a set budget and an objective. Some of the objectives are things like get more followers, gain more website traffic, get more downloads of your app, along with a few others. You create the campaign, you set the budget, you set the targeting, and the call to action so you can really advertise the way you want. There is a ‘quick promote’ campaign for select tweets, but at this point you’re better off setting the targeting, the budget, CTA, etc. to get a better result. To learn more about this method, click here.

Now that you have a general understanding of the way Twitter Ads work, here are some stats that might surprise you.

  • 75% of B2B businesses are advertising on Twitter

  • Twitter Ads are 11% more effective than TV ads during live events

  • From October 2017 to 2018, Twitter posted a 50% increase in ad engagement

    • In the same time span, there was a 14% decline in cost per engagement

  • 40% of users say they have made a purchase based off an influencer’s tweet

  • Promoted tweets with video saved 50% on their cost per engagement

  • $70 million was spent on Ads in 2017

Advertising on Twitter is one thing, but you can get results by posting organic content too, especially if you’re starting out and not sure you want to pour significant $$$ into Twitter Ads. Twitter is a valuable place for content whether you’re putting money behind it or not. Here are some more stats.

  • There are 500 million tweets sent every day, that’s almost 6,000 every second

  • People are 31% more likely to recall something they saw on Twitter

  • Tweets with images get 150% more retweets

  • If you’re in the news/media business, good for you because 71% of people say they read their news on Twitter.

  • You should be optimizing your content for mobile because 80% of users access Twitter from their phones

  • 54% of users in a survey stated that they took action after seeing a brand mentioned in a tweet (visiting their site, searching for them, retweeting their content, etc.)

Video on Twitter can be exceptionally powerful. Here are a few stats regarding video on Twitter

  • Twitter ranks as the #1 platform for ‘coming across video’ (i.e. discovering new video content)

  • 5x more people discover new video on Twitter than through other sources

  • 93% of Twitter’s video views are on mobile devices

  • Video views on Twitter have grown 220x in the last year

  • Video on Twitter can increase your brands awareness by 61%

    • It also leads to an average increase in intent to purchase by 34%

Will you put some time into twitter now?

We hope you found this info valuable! We know there are so many ways to advertise these days and figuring out the best methods can be a challenge, but we’re always here to help if you need it. If you found this article useful, we’d love to hear your feedback. If you have any questions for us, if you want to give us some feedback or want to see how we can help you, you can get in touch with us at hi@focusforwardmedia.com or by filling out a form on our contact page.

Thanks for reading! Have a great day!

- - - - - - - - - - - - - - - - -

(Sources: Hootsuite.com, Brandwatch.com)

3 Entry-Level Options To Add Video To Your Marketing

While video is essentially a must for your marketing plan, we understand it can be a daunting process to start. If you’ve never done video before, you first have to decide whether you want to do it in-house or outsource it. One important thing to keep in mind is that you want the quality of the videos to properly reflect your brand.

If you do it in-house, you now need to look into what camera equipment to buy, the right computer to buy, video editing software, and more. Also, you need to make sure the person you hire is familiar with the equipment, computer and software.

If you outsource, now you have to look for companies in your area, meet with them, and choose one. It’s important to choose one that you get along with, who’s work you like, and who’s cost fits with your budget.

So you’re ready to make a video! Where do you start?

Well there are endless options with more; some more time-consuming/costly than others. You could make a 2-3 minute video that contains interviews with important people in your company and truly shows what you do, what makes you different, and why people should do business with you. This is what some might call an ‘overview video’ or ‘about us video.’

This is often a great video to make but it can be time consuming. We wanted to give you 3 video ideas here that can be an easier entry point to add video to your marketing.

1. Video Testimonials

If you have a successful product or service and happy customers, then you’re ready for this one. Video testimonials are a great way to share your customers’ stories to people who may be on the fence. What’s unique about doing video testimonials is that it brings online reviews to life. Many people can read your reviews online but watching and hearing someone share their thoughts about your business can really make a difference.

2. Video FAQ’s

If you or your business gets a lot of questions, this can be a great option for people to easily learn about your business and get to know you. For example, if you are an IT company, you likely get a lot of questions. One way to set yourself apart would be to make videos of you answering common questions you get. When people visit your website and they have these questions, you’re giving them free value. Now they will likely stay on your site longer, be inclined to visit your site again with more questions, and more inclined to reach out to you when they do need your services because you’ve provided them with free value. Below is an example we actually created ourselves!

3. Video Tips

This option is similar to #2. I’ll use an accountant as an example. If you’re an accountant and you make a video titled “3 Tax Tips For Small Business Owners” where you give small business owners tips on doing their taxes, you’re going to stand out and get more visitors to your site. You could even make a video called “3 Reasons Why You Need a Professional CPA” and you tell people why they should hire a professional to do their taxes. People appreciate free knowledge, and let’s be honest, most people don’t want to do their own taxes, they just want to save money. So if you can save them money and do their taxes, you win. That’s just one example, but this method can apply to many other businesses.

Also, making these videos with mobile viewers/being mobile friendly in mind is very important.

A7302731.png

We hope this helps you or inspires you to start implementing video into your marketing plan. If it does and you’re interested in talking with us or just have some questions, we’re happy to help. You can fill out a contact form or email us directly - hi@focusforwardmedia.com

Thank you for reading! If you enjoyed this at all, pass it along to a friend or colleague and subscribe to our newsletter!

Wednesdays on Weybosset - Episode 6: Umelt

Hey friends, another Wednesdays on Weybosset here. This week was real fun for us. Umelt is right down the street from our office and we've enjoyed their sandwiches a few times before this video. 

Screen Shot 2018-05-16 at 7.32.42 PM.png
C0010T01.JPG

The location is perfect, the staff is friendly, and the grilled cheese is amazing, what more could you ask for? We were super excited to shoot this video with them and we hope you enjoy it. Of course this video can only SHOW you how good the food is; to really experience it, you're going to have to visit them in person and taste it for yourself! Check out the video on our Facebook or watch it on YouTube below! 

Thanks for reading! Let us know what you thought of this video; leave a comment, like it, and share it with friends and family! If you have a question for us or you would like to talk about working with us, please feel free to email us at hi@focusforwardmedia.com!

Wednesdays on Weybosset - Episode 4: Marquee Cafe

Hey everyone! We're excited to bring you another week of Wednesdays on Weybosset. A few feet away from our office is a cafe we go to several times a week called Marquee Cafe. They serve fresh hot and iced coffee, breakfast sandwiches, pastries, bagels, lunch sandwiches, and more! This place is great and we were happy to feature them this week. If you're ever on Weybosset street and need your caffeine fix or your stomach is growling, head over to Marquee Cafe and they will take care of you! One of our favorites is the iced hot chocolate with espresso, it's the perfect balance of sweetness and that boost to keep your day going. Watch the video below to learn more and stop by Marquee Cafe next time you're nearby!

If you like this video, leave a comment and pass it along! Share it with friends and family. And as always, if you have any questions for us or would like to see how we can help your business with our services, feel free to email us at hi@focusforwardmedia.com 

Thanks for reading and have a great day!

Wednesdays on Weybosset - Episode 2

Hey friends and visitors! Hope you're all having a great Saturday. 

If you didn't already know, we released our 2nd Wednesdays on Weybosset this week and it was a super fun one. We sat down with Alan Chille, the General Manager of Providence Performing Arts Center (PPAC). Alan gave us a tour of the theatre and went into the history of PPAC and its evolution over the years. I've been to this theatre once before when I was very young and same with my partner Mike but we are looking to go again very soon. This place is incredible and we highly recommend going to an upcoming show whether you've been before or not. They have some amazing shows, the location is great, and the staff are very friendly. Check out the video below, subscribe to our YouTube, follow us on Facebook, and go check out PPAC at 220 Weybosset Street in downtown Providence!

If you have any questions for us, or you are a local business and want to talk about video/marketing with us, email us at hi@focusforwardmedia.com! Have a great day!