video blog

Event Marketing: Maximizing Video Content

If you have an event, there are several ways you can market it but one of the most effective ways is with a video. There’s no denying video gets the most attention of any content type and to market your event, video can be a huge help.

On June 1, 2018 we worked with The Green Beret Foundation and Sig Sauer Academy to create a video of their Fundraiser event. It was held at the Sig Sauer Academy in New Hampshire and Green Berets along with family/friends were taught proper gun training and safety for the day. It was an amazing event for an even better cause. See the video below.

This was the first of the now annual event and this video will help raise awareness for this years event on June 1st. Without this video, an event like this might have some pictures to help market it, or an article to recap the day, but a well-produced video with interviews from participants will really go the extra mile and get more attention.

Now, it doesn’t just stop there. We made the video above to recap the day and help market it, but, you have to be conscious of where you’re distributing these videos. Along with making the 2:20 video, we recently created a 60-second video AD optimized for Instagram to help create more buzz now that it is under 6 months to the event. Check out that video here.

As you can see, the content serves more than one purpose. We made 2 videos out of all the content we gathered, and could likely make another 1-2 videos if we needed. Being able to repurpose the content you gather is very important and now being able to promote the event with a video that is truly optimized for Instagram in terms of length and aspect ratio can make a big difference.

To learn more about the event, click here.

If your brand or organization is having an event , or wants to create one, you have several choices of how to market it. But a video will be the best strategy to drive more people to your event, especially if you are distributing this video through social media. Social media is where consumers are and video is the most favored type of content.

If you need help marketing your event and are considering video, we would be happy to talk with you and see how we can help. Fill out a form on our contact page or email us at hi@focusforwardmedia.com!

3 Entry-Level Options To Add Video To Your Marketing

While video is essentially a must for your marketing plan, we understand it can be a daunting process to start. If you’ve never done video before, you first have to decide whether you want to do it in-house or outsource it. One important thing to keep in mind is that you want the quality of the videos to properly reflect your brand.

If you do it in-house, you now need to look into what camera equipment to buy, the right computer to buy, video editing software, and more. Also, you need to make sure the person you hire is familiar with the equipment, computer and software.

If you outsource, now you have to look for companies in your area, meet with them, and choose one. It’s important to choose one that you get along with, who’s work you like, and who’s cost fits with your budget.

So you’re ready to make a video! Where do you start?

Well there are endless options with more; some more time-consuming/costly than others. You could make a 2-3 minute video that contains interviews with important people in your company and truly shows what you do, what makes you different, and why people should do business with you. This is what some might call an ‘overview video’ or ‘about us video.’

This is often a great video to make but it can be time consuming. We wanted to give you 3 video ideas here that can be an easier entry point to add video to your marketing.

1. Video Testimonials

If you have a successful product or service and happy customers, then you’re ready for this one. Video testimonials are a great way to share your customers’ stories to people who may be on the fence. What’s unique about doing video testimonials is that it brings online reviews to life. Many people can read your reviews online but watching and hearing someone share their thoughts about your business can really make a difference.

2. Video FAQ’s

If you or your business gets a lot of questions, this can be a great option for people to easily learn about your business and get to know you. For example, if you are an IT company, you likely get a lot of questions. One way to set yourself apart would be to make videos of you answering common questions you get. When people visit your website and they have these questions, you’re giving them free value. Now they will likely stay on your site longer, be inclined to visit your site again with more questions, and more inclined to reach out to you when they do need your services because you’ve provided them with free value. Below is an example we actually created ourselves!

3. Video Tips

This option is similar to #2. I’ll use an accountant as an example. If you’re an accountant and you make a video titled “3 Tax Tips For Small Business Owners” where you give small business owners tips on doing their taxes, you’re going to stand out and get more visitors to your site. You could even make a video called “3 Reasons Why You Need a Professional CPA” and you tell people why they should hire a professional to do their taxes. People appreciate free knowledge, and let’s be honest, most people don’t want to do their own taxes, they just want to save money. So if you can save them money and do their taxes, you win. That’s just one example, but this method can apply to many other businesses.

Also, making these videos with mobile viewers/being mobile friendly in mind is very important.

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We hope this helps you or inspires you to start implementing video into your marketing plan. If it does and you’re interested in talking with us or just have some questions, we’re happy to help. You can fill out a contact form or email us directly - hi@focusforwardmedia.com

Thank you for reading! If you enjoyed this at all, pass it along to a friend or colleague and subscribe to our newsletter!

What Do You Do?

Happy Friday! We hope your day is going super well. 

We put out all this content about us, what we do, what we're up to, blah blah blah. But what about you? We want to switch it up and hear from you. First of all, we appreciate you being subscribed to our blog and checking out what we do. But what good is this if we never really know who you are? We don't want to be selfish. 

We want to get to know you a little more; we're two friendly Mikes and we like people, so tell us who you are! If and when you have a minute, send us an email at hi@focusforwardmedia.com with the subject "Hey Mike!" and tell us who you are, where you work, and what you do! We would really enjoy getting to know our audience. 

That's it! We just enjoy meeting new people and want to know who we're sending out emails to! We hope you have a great rest of the day, and an incredible weekend. 

Any questions, comments, concerns? You can also email us at hi@focusforwardmedia.com for that, too. :) 

Wednesdays on Weybosset - Update

Hello and happy Wednesday everyone! This week on Wednesdays on Weybosset we share an update on the series so far. We've had a great time meeting these businesses and learning about what they do. We've made some friendships and got involved in our local community, and we're looking forward to continuing that! 

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We are also excited to announce a giveaway we are doing this week! You could win a $15 gift card to one of the businesses we've featured over the last month. Head over to our Facebook page to watch the video and learn more! We appreciate you all watching and following along on this series! It means a lot to us. If you are a local business owner or you know one, and would like to be featured on our series, email us at hi@focusforwardmedia.com today. 

Thank you again and have a great Wednesday! 

Wednesdays on Weybosset - Episode 4: Marquee Cafe

Hey everyone! We're excited to bring you another week of Wednesdays on Weybosset. A few feet away from our office is a cafe we go to several times a week called Marquee Cafe. They serve fresh hot and iced coffee, breakfast sandwiches, pastries, bagels, lunch sandwiches, and more! This place is great and we were happy to feature them this week. If you're ever on Weybosset street and need your caffeine fix or your stomach is growling, head over to Marquee Cafe and they will take care of you! One of our favorites is the iced hot chocolate with espresso, it's the perfect balance of sweetness and that boost to keep your day going. Watch the video below to learn more and stop by Marquee Cafe next time you're nearby!

If you like this video, leave a comment and pass it along! Share it with friends and family. And as always, if you have any questions for us or would like to see how we can help your business with our services, feel free to email us at hi@focusforwardmedia.com 

Thanks for reading and have a great day!

Wednesdays on Weybosset - Episode 2

Hey friends and visitors! Hope you're all having a great Saturday. 

If you didn't already know, we released our 2nd Wednesdays on Weybosset this week and it was a super fun one. We sat down with Alan Chille, the General Manager of Providence Performing Arts Center (PPAC). Alan gave us a tour of the theatre and went into the history of PPAC and its evolution over the years. I've been to this theatre once before when I was very young and same with my partner Mike but we are looking to go again very soon. This place is incredible and we highly recommend going to an upcoming show whether you've been before or not. They have some amazing shows, the location is great, and the staff are very friendly. Check out the video below, subscribe to our YouTube, follow us on Facebook, and go check out PPAC at 220 Weybosset Street in downtown Providence!

If you have any questions for us, or you are a local business and want to talk about video/marketing with us, email us at hi@focusforwardmedia.com! Have a great day!