social media

Video That Drives Results

It’s one thing if you can make great video and as you probably know, video is what we do. But our video actually drives results. Here’s an example.

In June of 2018 The Green Beret Foundation put together a full-day training event with Special Forces and SIG Sauer at the SIG Sauer Academy to raise money for The Green Beret Foundation. It was the first event of its kind and we were asked to shoot and create a promotional video to use for the event the following year.

The 2018 event was a success and it raised $26,000! After the event, we created a 2-minute video as well as a 1-minute video optimized for Instagram. Here is the 2-minute video we made, followed by the 1-minute Instagram video.

The event happened again in June of 2019 and with the help of the videos we created, they had more than double the attendees and raised just over $41,000!

It was amazing to see the work we do help such an incredible cause. Check out a few more photos from the event below!

If your business or event is in need of a video, we would be more than happy to talk. We’ve helped clients in various industries with video, let us help you. Our email is hi@focusforwardmedia.com

Thanks for reading!

Event Marketing: Maximizing Video Content

If you have an event, there are several ways you can market it but one of the most effective ways is with a video. There’s no denying video gets the most attention of any content type and to market your event, video can be a huge help.

On June 1, 2018 we worked with The Green Beret Foundation and Sig Sauer Academy to create a video of their Fundraiser event. It was held at the Sig Sauer Academy in New Hampshire and Green Berets along with family/friends were taught proper gun training and safety for the day. It was an amazing event for an even better cause. See the video below.

This was the first of the now annual event and this video will help raise awareness for this years event on June 1st. Without this video, an event like this might have some pictures to help market it, or an article to recap the day, but a well-produced video with interviews from participants will really go the extra mile and get more attention.

Now, it doesn’t just stop there. We made the video above to recap the day and help market it, but, you have to be conscious of where you’re distributing these videos. Along with making the 2:20 video, we recently created a 60-second video AD optimized for Instagram to help create more buzz now that it is under 6 months to the event. Check out that video here.

As you can see, the content serves more than one purpose. We made 2 videos out of all the content we gathered, and could likely make another 1-2 videos if we needed. Being able to repurpose the content you gather is very important and now being able to promote the event with a video that is truly optimized for Instagram in terms of length and aspect ratio can make a big difference.

To learn more about the event, click here.

If your brand or organization is having an event , or wants to create one, you have several choices of how to market it. But a video will be the best strategy to drive more people to your event, especially if you are distributing this video through social media. Social media is where consumers are and video is the most favored type of content.

If you need help marketing your event and are considering video, we would be happy to talk with you and see how we can help. Fill out a form on our contact page or email us at hi@focusforwardmedia.com!

Advertising On Twitter: What You May Not Know

You might be running some ads and posting content on Facebook, Instagram, maybe Google ads too. But what about Twitter? It seems that many people forget about Twitter or don’t pay much attention to it because they feel it isn’t valuable. However, if you read this article, you’ll find it is quite valuable and maybe it will inspire you to start using Twitter more!

Twitter Ads

Much like Facebook, Instagram, Google and others, Twitter has a paid Ad product with two different options. One option is their ‘Twitter Promote Mode’ which automatically promotes your tweets and profile for a flat rate of $99 per month. It’s essentially an ‘always-on’ ad product, to learn more about it, click here.

The other Ad product is basically called ‘Twitter Ads’ and is geared towards creating campaigns with a set budget and an objective. Some of the objectives are things like get more followers, gain more website traffic, get more downloads of your app, along with a few others. You create the campaign, you set the budget, you set the targeting, and the call to action so you can really advertise the way you want. There is a ‘quick promote’ campaign for select tweets, but at this point you’re better off setting the targeting, the budget, CTA, etc. to get a better result. To learn more about this method, click here.

Now that you have a general understanding of the way Twitter Ads work, here are some stats that might surprise you.

  • 75% of B2B businesses are advertising on Twitter

  • Twitter Ads are 11% more effective than TV ads during live events

  • From October 2017 to 2018, Twitter posted a 50% increase in ad engagement

    • In the same time span, there was a 14% decline in cost per engagement

  • 40% of users say they have made a purchase based off an influencer’s tweet

  • Promoted tweets with video saved 50% on their cost per engagement

  • $70 million was spent on Ads in 2017

Advertising on Twitter is one thing, but you can get results by posting organic content too, especially if you’re starting out and not sure you want to pour significant $$$ into Twitter Ads. Twitter is a valuable place for content whether you’re putting money behind it or not. Here are some more stats.

  • There are 500 million tweets sent every day, that’s almost 6,000 every second

  • People are 31% more likely to recall something they saw on Twitter

  • Tweets with images get 150% more retweets

  • If you’re in the news/media business, good for you because 71% of people say they read their news on Twitter.

  • You should be optimizing your content for mobile because 80% of users access Twitter from their phones

  • 54% of users in a survey stated that they took action after seeing a brand mentioned in a tweet (visiting their site, searching for them, retweeting their content, etc.)

Video on Twitter can be exceptionally powerful. Here are a few stats regarding video on Twitter

  • Twitter ranks as the #1 platform for ‘coming across video’ (i.e. discovering new video content)

  • 5x more people discover new video on Twitter than through other sources

  • 93% of Twitter’s video views are on mobile devices

  • Video views on Twitter have grown 220x in the last year

  • Video on Twitter can increase your brands awareness by 61%

    • It also leads to an average increase in intent to purchase by 34%

Will you put some time into twitter now?

We hope you found this info valuable! We know there are so many ways to advertise these days and figuring out the best methods can be a challenge, but we’re always here to help if you need it. If you found this article useful, we’d love to hear your feedback. If you have any questions for us, if you want to give us some feedback or want to see how we can help you, you can get in touch with us at hi@focusforwardmedia.com or by filling out a form on our contact page.

Thanks for reading! Have a great day!

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(Sources: Hootsuite.com, Brandwatch.com)

Update! Mid May.

Hey everyone! We were supposed to be flying back from some work we did on Block Island right now, but the fog forced us to be on a ferry ride. So we figured we would give you all an update on what we’ve been up to! 

 

A few weeks ago we finished a website for our client Photography by Wendy Hewes and the website is WendyHewes.com - her old website was a bit outdated so we freshened it up with a more modern look, updated her work, and were really happy with how it came out! Go check it out and let us know what you think! 

More recently, we completed SophiesBrewhouse.com for Sophie’s Brewhouse! They were running basically off their Facebook page alone. We designed a website that was clean, simple to navigate, and could show off the delicious food and drinks that Sophie’s offers. If you’re a coffee lover, definitely check out Sophie’s Brewhouse! 

Lastly, our Wednesdays on Weybosset video series has been going great! We’ve really enjoyed meeting new people and creating these videos. We ran a giveaway last week and one lucky person won a $15 gift card to Waffle in Downtown Providence. We may keep doing giveaways like that, so stay tuned! 

Other than that, we have a few fun projects going on now that we’ll share when we can! Thank you for reading this and thanks for your support! We appreciate it. As always, if you have any questions for us or want to see how we can help your business, email us today at hi@focusforwardmedia.com

Wednesdays on Weybosset

Hey friends!

If you follow our Facebook or Instagram, you might have seen a new project we're starting that we're super excited about. It's called Wednesdays on Weybosset. Our office is on Weybosset street and there are countless businesses near us. Every Wednesday starting April 4th, we are going to post short 30 second to 1 minute videos about local businesses in the area. We will interview the owners or an equivalent and get a brief spotlight into what they do.

Mark your calendars for April 4th and stay tuned! It's going to be a lot of fun and we can't wait to start this. If you didn't see the video and want to see it, check it out below. If you are a business owner in the area and want to be featured, or if you have questions about this project, or you just want to say hi, email us at hi@focusforwardmedia.com! We are looking forward to this and hope you are too! Have a great day.

- Mike & Mike

Welcome!

Hi everyone, thanks for checking out our site! Our names are Mike & Mike and we are Focus Forward Media. Our goal is to grow your brand or business using the most effective digital tools such as video, photography, and podcasts. We can then integrate all of that into your social media.

We truly strive to make our clients happy and form lasting relationships. We love what we do and we wouldn’t be doing this otherwise. We have a huge background in video and have worked on various projects such as product videos, blog style videos, FAQ videos, lifestyle videos, event video and photography, weddings, commercial photography, and podcasts. Also, using our knowledge and experience, we can improve your social media. We are constantly analyzing the best platforms for different areas of business, studying new trends, figuring out where consumers’ attention is, and the best ways to attract it. 

If you would like to talk with us about what we do and how we can help, we would love to hear from you! Feel free to shoot us an email, give us a call, or fill out our contact form below and we will get back to you as soon as possible!

PS - we would love it if you check us out on Facebook, Instagram and Twitter! Our links are at the bottom of the page here.