sig sauer academy

Event Marketing: Maximizing Video Content

If you have an event, there are several ways you can market it but one of the most effective ways is with a video. There’s no denying video gets the most attention of any content type and to market your event, video can be a huge help.

On June 1, 2018 we worked with The Green Beret Foundation and Sig Sauer Academy to create a video of their Fundraiser event. It was held at the Sig Sauer Academy in New Hampshire and Green Berets along with family/friends were taught proper gun training and safety for the day. It was an amazing event for an even better cause. See the video below.

This was the first of the now annual event and this video will help raise awareness for this years event on June 1st. Without this video, an event like this might have some pictures to help market it, or an article to recap the day, but a well-produced video with interviews from participants will really go the extra mile and get more attention.

Now, it doesn’t just stop there. We made the video above to recap the day and help market it, but, you have to be conscious of where you’re distributing these videos. Along with making the 2:20 video, we recently created a 60-second video AD optimized for Instagram to help create more buzz now that it is under 6 months to the event. Check out that video here.

As you can see, the content serves more than one purpose. We made 2 videos out of all the content we gathered, and could likely make another 1-2 videos if we needed. Being able to repurpose the content you gather is very important and now being able to promote the event with a video that is truly optimized for Instagram in terms of length and aspect ratio can make a big difference.

To learn more about the event, click here.

If your brand or organization is having an event , or wants to create one, you have several choices of how to market it. But a video will be the best strategy to drive more people to your event, especially if you are distributing this video through social media. Social media is where consumers are and video is the most favored type of content.

If you need help marketing your event and are considering video, we would be happy to talk with you and see how we can help. Fill out a form on our contact page or email us at hi@focusforwardmedia.com!