marketing strategy

3 Entry-Level Options To Add Video To Your Marketing

While video is essentially a must for your marketing plan, we understand it can be a daunting process to start. If you’ve never done video before, you first have to decide whether you want to do it in-house or outsource it. One important thing to keep in mind is that you want the quality of the videos to properly reflect your brand.

If you do it in-house, you now need to look into what camera equipment to buy, the right computer to buy, video editing software, and more. Also, you need to make sure the person you hire is familiar with the equipment, computer and software.

If you outsource, now you have to look for companies in your area, meet with them, and choose one. It’s important to choose one that you get along with, who’s work you like, and who’s cost fits with your budget.

So you’re ready to make a video! Where do you start?

Well there are endless options with more; some more time-consuming/costly than others. You could make a 2-3 minute video that contains interviews with important people in your company and truly shows what you do, what makes you different, and why people should do business with you. This is what some might call an ‘overview video’ or ‘about us video.’

This is often a great video to make but it can be time consuming. We wanted to give you 3 video ideas here that can be an easier entry point to add video to your marketing.

1. Video Testimonials

If you have a successful product or service and happy customers, then you’re ready for this one. Video testimonials are a great way to share your customers’ stories to people who may be on the fence. What’s unique about doing video testimonials is that it brings online reviews to life. Many people can read your reviews online but watching and hearing someone share their thoughts about your business can really make a difference.

2. Video FAQ’s

If you or your business gets a lot of questions, this can be a great option for people to easily learn about your business and get to know you. For example, if you are an IT company, you likely get a lot of questions. One way to set yourself apart would be to make videos of you answering common questions you get. When people visit your website and they have these questions, you’re giving them free value. Now they will likely stay on your site longer, be inclined to visit your site again with more questions, and more inclined to reach out to you when they do need your services because you’ve provided them with free value. Below is an example we actually created ourselves!

3. Video Tips

This option is similar to #2. I’ll use an accountant as an example. If you’re an accountant and you make a video titled “3 Tax Tips For Small Business Owners” where you give small business owners tips on doing their taxes, you’re going to stand out and get more visitors to your site. You could even make a video called “3 Reasons Why You Need a Professional CPA” and you tell people why they should hire a professional to do their taxes. People appreciate free knowledge, and let’s be honest, most people don’t want to do their own taxes, they just want to save money. So if you can save them money and do their taxes, you win. That’s just one example, but this method can apply to many other businesses.

Also, making these videos with mobile viewers/being mobile friendly in mind is very important.

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We hope this helps you or inspires you to start implementing video into your marketing plan. If it does and you’re interested in talking with us or just have some questions, we’re happy to help. You can fill out a contact form or email us directly - hi@focusforwardmedia.com

Thank you for reading! If you enjoyed this at all, pass it along to a friend or colleague and subscribe to our newsletter!

We Started A Podcast!

Mike and Mike are at it again with brand spankin’ new content; same great quality, new medium.  Introducing the Up In Your Business podcast. In this podcast you will hear the Mikes converse with like-minded entrepreneurs, freelancers, creatives, and more. The weekly show aims to capture insight into each individual’s perspective and journey towards both success and failure.

 

To open up the inaugural episode, each Mike brought a topical conversation piece to the “pre-production” segment of the show. Mike pointed out the Apple Facetime glitch story that has recently caught fire on social media. The glitch allows a Facetime caller to hear and even see the person they are calling WITHOUT THEM EVEN PICKING UP! Once again, Apple raises concerns with consumers about privacy and security. Facetime calls get ignored all the time for good reasons.  Use your imagination.


Producer Mike followed up with Jeff Bridges’ Big Lebowski troll job. Apparently “The Dude” had hinted in a tweet at a sequel of the 1998 cult classic film. Bridges followed up days later with another tweet indicating there is no sequel, but rather a Super Bowl commercial. Jeff took us all for a ride on this one. A sequel would have really tied the room together.

 

The Mikes welcomed the first guest on Up In Your Business, Matt Surette. Matt is a young Boston-based business owner and photographer. He is the brainchild behind Matt Surette Productions. Matt’s company provides photography, video, and other media services.

 

Matt did not take a traditional approach to following his passion of photography and videography. When most kids his age were graduating and planning on going to college, Matt had not set his sites on such a conventional path.

 

Please listen to the maiden voyage of Up In Your Business to hear the rest of Matt Surette’s story. His story is one that can bring value of all types to listeners. Whether you are looking for a fresh take on entrepreneurism, figuring out your path, or just want to hear a cool story; you can find it all on Up In Your Business. Listen to the episode here!  

Written by: Kevin McHugh

3 Ways Video Can Help Your Business

Read time: 5 minutes
Video examples: 12-14 minutes

If you've ever wondered how video can help your business, hopefully this will help you answer that question. There's no doubt that video can be extremely beneficial; just consider the following facts to start:

  • 81% of businesses use video in their marketing, up from 63% in a 2017 survey

  • 97% of marketers say that video has helped their consumer better understand their product or service

  • 76% say that video has helped increase sales

  • 81% of people have been convinced to buy a product or service after watching a video
    Stats provided by Wyzowl on Hubspot.

Those are just a few facts! The link above has several more. But let's get into this article! 

1. Product or Service

If your business sells a product or service, a video is one of the best ways to market it. 

Think about it, what better way to show someone how to use your team communication app than a video? For example, a video made for Slack, the team communication app.

Or, it could simply be a video to show off your mobile charger in someone's daily life. Example below of a video we made. 

Think about your own daily life, if you had a question about how to use a product you just bought and when you googled your question, 1 result is a video and 1 is an article, which would you choose? Probably a video. *72% of people would rather watch a video than read text to learn about a product or service*

2. Event Video

Whether you stream it live or not, and whether you use video before or after the event, it can be very powerful to add to your event marketing strategy. 

For example, if you have a conference coming up in a few months and you want more attendees, creating a video to increase excitement can do that! Those that are already registered will probably share the video with friends, and anyone not going might now be interested in going! Flip the perspective, if you saw a video for an event that got you really pumped up, really made you more interested and you were free that day, would you think about buying tickets/going to the event? I know I would. For example, below is a video for INBOUND, one of the biggest digital marketing conferences that happens in Boston every year.

If you're a marketer and have not been to INBOUND before, you probably will want to go after seeing this video. Now put that strategy to use for your business. 

Maybe you have an event that could create some buzz about your business? That's cool too! Our client Gallifords restaurant recently had a 1 Year Anniversary party and we produced a short recap video of it! See below. 

Gallifords distributed this video on their Facebook page and it created lots of buzz! People who had attended were commenting on it and sharing it with their friends. Now those people are learning about a new restaurant and might visit Gallifords. Or the people who know Gallifords but didn't go might want to go to the next event because they saw what they missed.

Now if they want to have another party on their 2nd Anniversary, they can use this video to entice more visitors for that as well!

3. Fundraising

If you are a non-profit or your business needs fundraising, video can make a HUGE impact. It's all about emotion.

I know it sounds like a broken record, but think about yourself personally. If you watched a video about money being raised to help a foundation or a cause and it truly hit your emotion and made you feel like you could make a difference, would you donate? For example, watch this commercial made for Water.org and Stella Artois. 

Could you imagine waiting up to 6 hours to get water? This is a truly powerful video made by Stella to show people an insane reality and hopefully generate more fundraising for Water.org.

We recently finished a project with one of our clients, Find The Cause, where we interviewed 4 doctors about the current research they are doing to find certain causes of breast cancer. The goal was to show people where the money goes and to try to raise more money to continue this incredible research. Check out the video below. 

We were told that after watching this video, one of their donors doubled their donation. This goes to show that using video can truly be effective in this area of business. 

We are also currently working on a few videos with Lahey Health to help raise money for their Annual Cancer 5K. Again, whether your business is a non-profit and raising money for a cause, or you are fundraising for another reason, video can be very effective if done right. 
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After reading this, we hope you can see the big impact that video can have regardless of what type of business you are. If you do it right, creating video(s) for your business can have a significant upside.

To learn how we can help your business with video, or if you just have a few questions, please feel free to email us at hi@focusforwardmedia.com! Thank you for reading and have a great day! 

Giving Without Expectation

Hello readers, this is Mike Neilan one of the Co-Founders. I'm excited to share this post with you about something that not many people do, but many more people should be doing. 

Do you know who Gary Vaynerchuk is? If not, check him out! He is a social entrepreneur and CEO of a digital agency called VaynerMedia. They work with some of the biggest brands in the world such as Toyota, Pepsi, Budweiser, Chase Bank, and more. 

Anyway, a few months ago I was watching some of Gary's YouTube videos and he was talking about a theme that he had brought up many times in previous videos. This theme was about giving without expectation from the other person. In this one video I watched, he talked about how important and how much it means to give rather than take. Too many people in business just go straight for the "take" meaning they ask for someone else's business or ask for something. 'Will you buy my book? Watch my video, sign up for my course, etc." 

This is an example of the theme of giving he talks about. The video I saw he specifically mentioned giving something away for free just to be nice and to create a general awareness for your brand. So I followed the advice. That day I posted on social media and to my WeWork page, "Like and share this picture and I will pick a few people to give a free print to" I ran it for a day or two, picked a few people and shipped them their pictures. A week later I got an email from one of the people who got a free print. She said "Hi Mike, I got my picture today, it's beautiful! Thank you so much for doing this. I see that you do video work. I am the CEO of a marketing company and we need some video content for our website. Is this something you could help us with?" I sure could.

2 months later, my partner Mike and I were on the 8th floor of the WeWork office by South Station in Boston, MA shooting video of 3 marketing presentations setup by that CEO. The CEO I'm referring to is a woman named Lori Richardson from a company called Score More Sales. In her opening to the presentations, she gave the audience a first tip and sure enough, it was about giving. Check out the video below.

Lori brought up the exact story I just told you and explained how well it can work and how it can really separate your business from others. Now Lori wants to do more of these marketing presentations and have us shoot those as well.

Food for thought. Don't go right for the ask, try giving and see how it can work for you. You never know.

Have a great day and as always, if you have any questions for us or just want to introduce yourself, don't hesitate to shoot us a note at hi@focusforwardmedia.com!

The Genius Behind dbrand

Have you heard of dbrand? I'll give you a second to look them up if you haven't....

 

Anyway! dbrand is a leader in device customization - they sell cases and skins for phones, tablets, computers, and gaming systems. You may know them for recently selling boxes for $5 and $10....yes boxes. However, some of those recent boxes came with an iPhone X in them. Right around Christmas 2017, they announced a new product. A cardboard box...All you had to was buy a box and you had a chance of winning an iPhone X. However, they did not announce that the boxes would have a new iPhone in them. So people were just buying boxes...

dbrand box.png

These are what the boxes looked like. They set up a website for these boxes and sold them on Boxing day. The website had an FAQ section filled with hilarious answers to some common questions you might ask about buying a box. 

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Anyway, the marketing behind this is genius. They actually did giveaway new phone's (exactly how many, we are not sure) and they created awareness by selling empty boxes on a website. Think about the humor behind selling boxes and behind the whole execution. 

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They actually sold all 20,000 boxes because think about it, if someone said you could spend $5 and you might win an iPhone X would you do it? Probably. I know I would. I actually didn't for some reason... Not only did they giveaway phones but they created awareness because everyone who was buying boxes was talking about it, tweeting about it, telling their friends, etc. 

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These guys are doing an incredible job of marketing for the future and it is clearly working. They have close to 1 million followers on Instagram, 1.3M on Twitter, and not to mention their skins and cases actually look great and are affordable. Take note to what they're doing, this is very clever, very funny, and very effective. Check out dbrand HERE

Have a great day and hope you enjoyed this post!