marketing

Up In Your Business Podcast Update

Did you know we started a podcast? If not, you can check it out HERE. Or HERE for Android users. We just put up our 7th episode and we wanted to give you an update! We’ve had some amazing guests and it’s been a blast to hear their stories, get feedback, and most of all share these stories with you. This post is going to give you a quick breakdown of who we’ve had on the show!

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Episode 1 - Matt Surette Productions

Matt Surette is a good friend of ours and someone who we work with fairly often. He’s a very talented photographer from the Boston area who, until recently, was working a full time job and doing photography on the side. He would work 80-100 hour weeks more often than not and he did that for 3-4 years before he got to the point that he was ready to leave his full time job and pursue photography full time. His story is incredible and for any creatives out there, definitely worth a listen!

Episode 2 - Cody DaLuz

Cody is another friend of ours and someone who truly works extremely hard to live the life he has. His career in the Marines and Military Contracting is not an easy one, but one that he loves and one that gives him the opportunity to travel the world and experience places he’s never been. He may work for weeks straight with no breaks but he gets to experience cultures and see parts of the world that he may never see otherwise. Cody shares his story of how he realized this was the path for him and how these experiences have changed his view on the world throughout time.

Episode 3 - Matt Celeste | Blueflash Photography

Matt Celeste is a real hustler and has, as he calls it, “Career ADD.” Matt runs a wedding photo/video business called Blueflash photography but he also Founded and owned Waffle in downtown Providence. You may think Matt got a degree in photography or video or maybe culinary, but nope! His background was very different. At one point Matt was running 2 businesses while also trying to be a good father to his 3 kids. You can imagine how busy he was. Matt’s story is that of a true entrepreneur and more than worth your time to listen!

Photo below by Matt

Episode 4 - Haus PVD

There are several other companies that do what we do in RI and we’re fortunate to know some of them; Haus PVD is one of those companies. Austin and Henry are two talented guys who both did their own thing for a few years before meeting each other and combining their talents to create Haus. Their work is focused on lifestyle branding and they have some excellent work. We hear their story of how they got started, what they both do to keep the company going and the ways they try to stand out. If you’re a fan of video, you will love this episode!

Episode 5 - Whisk Me Away RI

If you’re someone who enjoys desserts, you won’t want to miss this episode. Morgan Gray (WhiskMeAwayRI) is a pastry chef based in RI who hasn’t stopped hustling since college and we had the chance to talk with her. Her story is incredible; from Rhode Island to Boston and back, she’s had several ventures that got her to start her own business and it was amazing to hear. Morgan has a real passion for what she does, not to mention an amazing talent, and she has put that passion into every treat she makes.

Photo credit: Lauren Fletcher Photography

Episode 6 - Buns & Bites

@Bunsandbites is a local celeb here in Rhode Island. Laura is the creator of this body positive food blog that she started herself a few years back. Whether you’re looking for advice, positivity, or recommendations on where to eat, this episode will help you out! Laura shares her story of starting this blog, how she stayed true to her message and she shares speed bumps and successes along the way. It was very interesting to hear the behind the scenes work that goes on and how she has stayed positive from day 1.

Photo credit: Marissa Isiamone

Episode 7 - Benway Entertainment

Being a wedding DJ isn’t an easy job and there’s a lot that goes on that you may not know about. Frank Benway came into the studio and shared his journey from high school parties to weddings and everything in between. we hear about the day to day work, the long-term work, and the challenges of running a business while working full time and having a family. Frank certainly loves what he does and has learned a lot in his 19 years of being in business. If you’re in the wedding industry, you will definitely enjoy this one!

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Episode 8 will be out Monday March 25th, but you have plenty of episodes to listen to in the meantime! If you’re enjoying the podcast so far, we would love to hear from you; you can DM us on Instagram at @upinyourbizpod or you can email us - hi@focusforwardmedia.com. You can also ask us any questions there, and if you’re interested in being on the show, send us a message and tell us a little bit about yourself! Be sure to subscribe to the podcast, leave a review, and share it with friends and family. Thank you to everyone who’s reached out so far, we appreciate the support.

One last time - HERE is the link to the podcast. You can also listen on Soundcloud if you don’t have an iPhone.

Best,
Mike & Mike

3 Entry-Level Options To Add Video To Your Marketing

While video is essentially a must for your marketing plan, we understand it can be a daunting process to start. If you’ve never done video before, you first have to decide whether you want to do it in-house or outsource it. One important thing to keep in mind is that you want the quality of the videos to properly reflect your brand.

If you do it in-house, you now need to look into what camera equipment to buy, the right computer to buy, video editing software, and more. Also, you need to make sure the person you hire is familiar with the equipment, computer and software.

If you outsource, now you have to look for companies in your area, meet with them, and choose one. It’s important to choose one that you get along with, who’s work you like, and who’s cost fits with your budget.

So you’re ready to make a video! Where do you start?

Well there are endless options with more; some more time-consuming/costly than others. You could make a 2-3 minute video that contains interviews with important people in your company and truly shows what you do, what makes you different, and why people should do business with you. This is what some might call an ‘overview video’ or ‘about us video.’

This is often a great video to make but it can be time consuming. We wanted to give you 3 video ideas here that can be an easier entry point to add video to your marketing.

1. Video Testimonials

If you have a successful product or service and happy customers, then you’re ready for this one. Video testimonials are a great way to share your customers’ stories to people who may be on the fence. What’s unique about doing video testimonials is that it brings online reviews to life. Many people can read your reviews online but watching and hearing someone share their thoughts about your business can really make a difference.

2. Video FAQ’s

If you or your business gets a lot of questions, this can be a great option for people to easily learn about your business and get to know you. For example, if you are an IT company, you likely get a lot of questions. One way to set yourself apart would be to make videos of you answering common questions you get. When people visit your website and they have these questions, you’re giving them free value. Now they will likely stay on your site longer, be inclined to visit your site again with more questions, and more inclined to reach out to you when they do need your services because you’ve provided them with free value. Below is an example we actually created ourselves!

3. Video Tips

This option is similar to #2. I’ll use an accountant as an example. If you’re an accountant and you make a video titled “3 Tax Tips For Small Business Owners” where you give small business owners tips on doing their taxes, you’re going to stand out and get more visitors to your site. You could even make a video called “3 Reasons Why You Need a Professional CPA” and you tell people why they should hire a professional to do their taxes. People appreciate free knowledge, and let’s be honest, most people don’t want to do their own taxes, they just want to save money. So if you can save them money and do their taxes, you win. That’s just one example, but this method can apply to many other businesses.

Also, making these videos with mobile viewers/being mobile friendly in mind is very important.

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We hope this helps you or inspires you to start implementing video into your marketing plan. If it does and you’re interested in talking with us or just have some questions, we’re happy to help. You can fill out a contact form or email us directly - hi@focusforwardmedia.com

Thank you for reading! If you enjoyed this at all, pass it along to a friend or colleague and subscribe to our newsletter!

Event Photography - AGC BWiC Awards 2019

While the majority of our work is video related, we do photography as well. Whether it’s for an event or for marketing purposes, we’ve done it!

The AGC of MA held their 2nd annual BWiC Awards last week and we had the pleasure of photographing the event this year and last year. BWiC stands for Building Women in Construction and this event recognizes some amazing women leaders in construction.

This year it was held at the Westin Copley in Boston, MA.

In 2018 the event had close to 100 attendees, with an estimated count of 150 for 2019. It ended up being close to 200 people this year!

Lt. Governor Karyn Polito came to speak as well!

Congratulations to the 4 award winners!

If you have a need for photography, whether it’s an event, a product, photos of your team or anything else, feel free to reach out to us! We would be happy to talk. You can also email us directly at hi@focusforwardmedia.com

Thanks for reading, we hope you enjoyed this! If you did, you can subscribe to our blog here.

Have a great day!

We Started A Podcast!

Mike and Mike are at it again with brand spankin’ new content; same great quality, new medium.  Introducing the Up In Your Business podcast. In this podcast you will hear the Mikes converse with like-minded entrepreneurs, freelancers, creatives, and more. The weekly show aims to capture insight into each individual’s perspective and journey towards both success and failure.

 

To open up the inaugural episode, each Mike brought a topical conversation piece to the “pre-production” segment of the show. Mike pointed out the Apple Facetime glitch story that has recently caught fire on social media. The glitch allows a Facetime caller to hear and even see the person they are calling WITHOUT THEM EVEN PICKING UP! Once again, Apple raises concerns with consumers about privacy and security. Facetime calls get ignored all the time for good reasons.  Use your imagination.


Producer Mike followed up with Jeff Bridges’ Big Lebowski troll job. Apparently “The Dude” had hinted in a tweet at a sequel of the 1998 cult classic film. Bridges followed up days later with another tweet indicating there is no sequel, but rather a Super Bowl commercial. Jeff took us all for a ride on this one. A sequel would have really tied the room together.

 

The Mikes welcomed the first guest on Up In Your Business, Matt Surette. Matt is a young Boston-based business owner and photographer. He is the brainchild behind Matt Surette Productions. Matt’s company provides photography, video, and other media services.

 

Matt did not take a traditional approach to following his passion of photography and videography. When most kids his age were graduating and planning on going to college, Matt had not set his sites on such a conventional path.

 

Please listen to the maiden voyage of Up In Your Business to hear the rest of Matt Surette’s story. His story is one that can bring value of all types to listeners. Whether you are looking for a fresh take on entrepreneurism, figuring out your path, or just want to hear a cool story; you can find it all on Up In Your Business. Listen to the episode here!  

Written by: Kevin McHugh

What Do You Do?

Happy Friday! We hope your day is going super well. 

We put out all this content about us, what we do, what we're up to, blah blah blah. But what about you? We want to switch it up and hear from you. First of all, we appreciate you being subscribed to our blog and checking out what we do. But what good is this if we never really know who you are? We don't want to be selfish. 

We want to get to know you a little more; we're two friendly Mikes and we like people, so tell us who you are! If and when you have a minute, send us an email at hi@focusforwardmedia.com with the subject "Hey Mike!" and tell us who you are, where you work, and what you do! We would really enjoy getting to know our audience. 

That's it! We just enjoy meeting new people and want to know who we're sending out emails to! We hope you have a great rest of the day, and an incredible weekend. 

Any questions, comments, concerns? You can also email us at hi@focusforwardmedia.com for that, too. :) 

Wednesdays on Weybosset - Episode 6: Umelt

Hey friends, another Wednesdays on Weybosset here. This week was real fun for us. Umelt is right down the street from our office and we've enjoyed their sandwiches a few times before this video. 

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The location is perfect, the staff is friendly, and the grilled cheese is amazing, what more could you ask for? We were super excited to shoot this video with them and we hope you enjoy it. Of course this video can only SHOW you how good the food is; to really experience it, you're going to have to visit them in person and taste it for yourself! Check out the video on our Facebook or watch it on YouTube below! 

Thanks for reading! Let us know what you thought of this video; leave a comment, like it, and share it with friends and family! If you have a question for us or you would like to talk about working with us, please feel free to email us at hi@focusforwardmedia.com!

Update! Mid May.

Hey everyone! We were supposed to be flying back from some work we did on Block Island right now, but the fog forced us to be on a ferry ride. So we figured we would give you all an update on what we’ve been up to! 

 

A few weeks ago we finished a website for our client Photography by Wendy Hewes and the website is WendyHewes.com - her old website was a bit outdated so we freshened it up with a more modern look, updated her work, and were really happy with how it came out! Go check it out and let us know what you think! 

More recently, we completed SophiesBrewhouse.com for Sophie’s Brewhouse! They were running basically off their Facebook page alone. We designed a website that was clean, simple to navigate, and could show off the delicious food and drinks that Sophie’s offers. If you’re a coffee lover, definitely check out Sophie’s Brewhouse! 

Lastly, our Wednesdays on Weybosset video series has been going great! We’ve really enjoyed meeting new people and creating these videos. We ran a giveaway last week and one lucky person won a $15 gift card to Waffle in Downtown Providence. We may keep doing giveaways like that, so stay tuned! 

Other than that, we have a few fun projects going on now that we’ll share when we can! Thank you for reading this and thanks for your support! We appreciate it. As always, if you have any questions for us or want to see how we can help your business, email us today at hi@focusforwardmedia.com