genius

The Genius Behind dbrand

Have you heard of dbrand? I'll give you a second to look them up if you haven't....

 

Anyway! dbrand is a leader in device customization - they sell cases and skins for phones, tablets, computers, and gaming systems. You may know them for recently selling boxes for $5 and $10....yes boxes. However, some of those recent boxes came with an iPhone X in them. Right around Christmas 2017, they announced a new product. A cardboard box...All you had to was buy a box and you had a chance of winning an iPhone X. However, they did not announce that the boxes would have a new iPhone in them. So people were just buying boxes...

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These are what the boxes looked like. They set up a website for these boxes and sold them on Boxing day. The website had an FAQ section filled with hilarious answers to some common questions you might ask about buying a box. 

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Anyway, the marketing behind this is genius. They actually did giveaway new phone's (exactly how many, we are not sure) and they created awareness by selling empty boxes on a website. Think about the humor behind selling boxes and behind the whole execution. 

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They actually sold all 20,000 boxes because think about it, if someone said you could spend $5 and you might win an iPhone X would you do it? Probably. I know I would. I actually didn't for some reason... Not only did they giveaway phones but they created awareness because everyone who was buying boxes was talking about it, tweeting about it, telling their friends, etc. 

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These guys are doing an incredible job of marketing for the future and it is clearly working. They have close to 1 million followers on Instagram, 1.3M on Twitter, and not to mention their skins and cases actually look great and are affordable. Take note to what they're doing, this is very clever, very funny, and very effective. Check out dbrand HERE

Have a great day and hope you enjoyed this post!