event marketing

Video That Drives Results

It’s one thing if you can make great video and as you probably know, video is what we do. But our video actually drives results. Here’s an example.

In June of 2018 The Green Beret Foundation put together a full-day training event with Special Forces and SIG Sauer at the SIG Sauer Academy to raise money for The Green Beret Foundation. It was the first event of its kind and we were asked to shoot and create a promotional video to use for the event the following year.

The 2018 event was a success and it raised $26,000! After the event, we created a 2-minute video as well as a 1-minute video optimized for Instagram. Here is the 2-minute video we made, followed by the 1-minute Instagram video.

The event happened again in June of 2019 and with the help of the videos we created, they had more than double the attendees and raised just over $41,000!

It was amazing to see the work we do help such an incredible cause. Check out a few more photos from the event below!

If your business or event is in need of a video, we would be more than happy to talk. We’ve helped clients in various industries with video, let us help you. Our email is hi@focusforwardmedia.com

Thanks for reading!

Event Marketing: Maximizing Video Content

If you have an event, there are several ways you can market it but one of the most effective ways is with a video. There’s no denying video gets the most attention of any content type and to market your event, video can be a huge help.

On June 1, 2018 we worked with The Green Beret Foundation and Sig Sauer Academy to create a video of their Fundraiser event. It was held at the Sig Sauer Academy in New Hampshire and Green Berets along with family/friends were taught proper gun training and safety for the day. It was an amazing event for an even better cause. See the video below.

This was the first of the now annual event and this video will help raise awareness for this years event on June 1st. Without this video, an event like this might have some pictures to help market it, or an article to recap the day, but a well-produced video with interviews from participants will really go the extra mile and get more attention.

Now, it doesn’t just stop there. We made the video above to recap the day and help market it, but, you have to be conscious of where you’re distributing these videos. Along with making the 2:20 video, we recently created a 60-second video AD optimized for Instagram to help create more buzz now that it is under 6 months to the event. Check out that video here.

As you can see, the content serves more than one purpose. We made 2 videos out of all the content we gathered, and could likely make another 1-2 videos if we needed. Being able to repurpose the content you gather is very important and now being able to promote the event with a video that is truly optimized for Instagram in terms of length and aspect ratio can make a big difference.

To learn more about the event, click here.

If your brand or organization is having an event , or wants to create one, you have several choices of how to market it. But a video will be the best strategy to drive more people to your event, especially if you are distributing this video through social media. Social media is where consumers are and video is the most favored type of content.

If you need help marketing your event and are considering video, we would be happy to talk with you and see how we can help. Fill out a form on our contact page or email us at hi@focusforwardmedia.com!

Event Photography - AGC BWiC Awards 2019

While the majority of our work is video related, we do photography as well. Whether it’s for an event or for marketing purposes, we’ve done it!

The AGC of MA held their 2nd annual BWiC Awards last week and we had the pleasure of photographing the event this year and last year. BWiC stands for Building Women in Construction and this event recognizes some amazing women leaders in construction.

This year it was held at the Westin Copley in Boston, MA.

In 2018 the event had close to 100 attendees, with an estimated count of 150 for 2019. It ended up being close to 200 people this year!

Lt. Governor Karyn Polito came to speak as well!

Congratulations to the 4 award winners!

If you have a need for photography, whether it’s an event, a product, photos of your team or anything else, feel free to reach out to us! We would be happy to talk. You can also email us directly at hi@focusforwardmedia.com

Thanks for reading, we hope you enjoyed this! If you did, you can subscribe to our blog here.

Have a great day!

3 Ways Video Can Help Your Business

Read time: 5 minutes
Video examples: 12-14 minutes

If you've ever wondered how video can help your business, hopefully this will help you answer that question. There's no doubt that video can be extremely beneficial; just consider the following facts to start:

  • 81% of businesses use video in their marketing, up from 63% in a 2017 survey

  • 97% of marketers say that video has helped their consumer better understand their product or service

  • 76% say that video has helped increase sales

  • 81% of people have been convinced to buy a product or service after watching a video
    Stats provided by Wyzowl on Hubspot.

Those are just a few facts! The link above has several more. But let's get into this article! 

1. Product or Service

If your business sells a product or service, a video is one of the best ways to market it. 

Think about it, what better way to show someone how to use your team communication app than a video? For example, a video made for Slack, the team communication app.

Or, it could simply be a video to show off your mobile charger in someone's daily life. Example below of a video we made. 

Think about your own daily life, if you had a question about how to use a product you just bought and when you googled your question, 1 result is a video and 1 is an article, which would you choose? Probably a video. *72% of people would rather watch a video than read text to learn about a product or service*

2. Event Video

Whether you stream it live or not, and whether you use video before or after the event, it can be very powerful to add to your event marketing strategy. 

For example, if you have a conference coming up in a few months and you want more attendees, creating a video to increase excitement can do that! Those that are already registered will probably share the video with friends, and anyone not going might now be interested in going! Flip the perspective, if you saw a video for an event that got you really pumped up, really made you more interested and you were free that day, would you think about buying tickets/going to the event? I know I would. For example, below is a video for INBOUND, one of the biggest digital marketing conferences that happens in Boston every year.

If you're a marketer and have not been to INBOUND before, you probably will want to go after seeing this video. Now put that strategy to use for your business. 

Maybe you have an event that could create some buzz about your business? That's cool too! Our client Gallifords restaurant recently had a 1 Year Anniversary party and we produced a short recap video of it! See below. 

Gallifords distributed this video on their Facebook page and it created lots of buzz! People who had attended were commenting on it and sharing it with their friends. Now those people are learning about a new restaurant and might visit Gallifords. Or the people who know Gallifords but didn't go might want to go to the next event because they saw what they missed.

Now if they want to have another party on their 2nd Anniversary, they can use this video to entice more visitors for that as well!

3. Fundraising

If you are a non-profit or your business needs fundraising, video can make a HUGE impact. It's all about emotion.

I know it sounds like a broken record, but think about yourself personally. If you watched a video about money being raised to help a foundation or a cause and it truly hit your emotion and made you feel like you could make a difference, would you donate? For example, watch this commercial made for Water.org and Stella Artois. 

Could you imagine waiting up to 6 hours to get water? This is a truly powerful video made by Stella to show people an insane reality and hopefully generate more fundraising for Water.org.

We recently finished a project with one of our clients, Find The Cause, where we interviewed 4 doctors about the current research they are doing to find certain causes of breast cancer. The goal was to show people where the money goes and to try to raise more money to continue this incredible research. Check out the video below. 

We were told that after watching this video, one of their donors doubled their donation. This goes to show that using video can truly be effective in this area of business. 

We are also currently working on a few videos with Lahey Health to help raise money for their Annual Cancer 5K. Again, whether your business is a non-profit and raising money for a cause, or you are fundraising for another reason, video can be very effective if done right. 
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After reading this, we hope you can see the big impact that video can have regardless of what type of business you are. If you do it right, creating video(s) for your business can have a significant upside.

To learn how we can help your business with video, or if you just have a few questions, please feel free to email us at hi@focusforwardmedia.com! Thank you for reading and have a great day!