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Advertising On Twitter: What You May Not Know

You might be running some ads and posting content on Facebook, Instagram, maybe Google ads too. But what about Twitter? It seems that many people forget about Twitter or don’t pay much attention to it because they feel it isn’t valuable. However, if you read this article, you’ll find it is quite valuable and maybe it will inspire you to start using Twitter more!

Twitter Ads

Much like Facebook, Instagram, Google and others, Twitter has a paid Ad product with two different options. One option is their ‘Twitter Promote Mode’ which automatically promotes your tweets and profile for a flat rate of $99 per month. It’s essentially an ‘always-on’ ad product, to learn more about it, click here.

The other Ad product is basically called ‘Twitter Ads’ and is geared towards creating campaigns with a set budget and an objective. Some of the objectives are things like get more followers, gain more website traffic, get more downloads of your app, along with a few others. You create the campaign, you set the budget, you set the targeting, and the call to action so you can really advertise the way you want. There is a ‘quick promote’ campaign for select tweets, but at this point you’re better off setting the targeting, the budget, CTA, etc. to get a better result. To learn more about this method, click here.

Now that you have a general understanding of the way Twitter Ads work, here are some stats that might surprise you.

  • 75% of B2B businesses are advertising on Twitter

  • Twitter Ads are 11% more effective than TV ads during live events

  • From October 2017 to 2018, Twitter posted a 50% increase in ad engagement

    • In the same time span, there was a 14% decline in cost per engagement

  • 40% of users say they have made a purchase based off an influencer’s tweet

  • Promoted tweets with video saved 50% on their cost per engagement

  • $70 million was spent on Ads in 2017

Advertising on Twitter is one thing, but you can get results by posting organic content too, especially if you’re starting out and not sure you want to pour significant $$$ into Twitter Ads. Twitter is a valuable place for content whether you’re putting money behind it or not. Here are some more stats.

  • There are 500 million tweets sent every day, that’s almost 6,000 every second

  • People are 31% more likely to recall something they saw on Twitter

  • Tweets with images get 150% more retweets

  • If you’re in the news/media business, good for you because 71% of people say they read their news on Twitter.

  • You should be optimizing your content for mobile because 80% of users access Twitter from their phones

  • 54% of users in a survey stated that they took action after seeing a brand mentioned in a tweet (visiting their site, searching for them, retweeting their content, etc.)

Video on Twitter can be exceptionally powerful. Here are a few stats regarding video on Twitter

  • Twitter ranks as the #1 platform for ‘coming across video’ (i.e. discovering new video content)

  • 5x more people discover new video on Twitter than through other sources

  • 93% of Twitter’s video views are on mobile devices

  • Video views on Twitter have grown 220x in the last year

  • Video on Twitter can increase your brands awareness by 61%

    • It also leads to an average increase in intent to purchase by 34%

Will you put some time into twitter now?

We hope you found this info valuable! We know there are so many ways to advertise these days and figuring out the best methods can be a challenge, but we’re always here to help if you need it. If you found this article useful, we’d love to hear your feedback. If you have any questions for us, if you want to give us some feedback or want to see how we can help you, you can get in touch with us at hi@focusforwardmedia.com or by filling out a form on our contact page.

Thanks for reading! Have a great day!

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(Sources: Hootsuite.com, Brandwatch.com)

Event Photography - AGC BWiC Awards 2019

While the majority of our work is video related, we do photography as well. Whether it’s for an event or for marketing purposes, we’ve done it!

The AGC of MA held their 2nd annual BWiC Awards last week and we had the pleasure of photographing the event this year and last year. BWiC stands for Building Women in Construction and this event recognizes some amazing women leaders in construction.

This year it was held at the Westin Copley in Boston, MA.

In 2018 the event had close to 100 attendees, with an estimated count of 150 for 2019. It ended up being close to 200 people this year!

Lt. Governor Karyn Polito came to speak as well!

Congratulations to the 4 award winners!

If you have a need for photography, whether it’s an event, a product, photos of your team or anything else, feel free to reach out to us! We would be happy to talk. You can also email us directly at hi@focusforwardmedia.com

Thanks for reading, we hope you enjoyed this! If you did, you can subscribe to our blog here.

Have a great day!

What Do You Do?

Happy Friday! We hope your day is going super well. 

We put out all this content about us, what we do, what we're up to, blah blah blah. But what about you? We want to switch it up and hear from you. First of all, we appreciate you being subscribed to our blog and checking out what we do. But what good is this if we never really know who you are? We don't want to be selfish. 

We want to get to know you a little more; we're two friendly Mikes and we like people, so tell us who you are! If and when you have a minute, send us an email at hi@focusforwardmedia.com with the subject "Hey Mike!" and tell us who you are, where you work, and what you do! We would really enjoy getting to know our audience. 

That's it! We just enjoy meeting new people and want to know who we're sending out emails to! We hope you have a great rest of the day, and an incredible weekend. 

Any questions, comments, concerns? You can also email us at hi@focusforwardmedia.com for that, too. :) 

Wednesdays on Weybosset - Episode 6: Umelt

Hey friends, another Wednesdays on Weybosset here. This week was real fun for us. Umelt is right down the street from our office and we've enjoyed their sandwiches a few times before this video. 

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The location is perfect, the staff is friendly, and the grilled cheese is amazing, what more could you ask for? We were super excited to shoot this video with them and we hope you enjoy it. Of course this video can only SHOW you how good the food is; to really experience it, you're going to have to visit them in person and taste it for yourself! Check out the video on our Facebook or watch it on YouTube below! 

Thanks for reading! Let us know what you thought of this video; leave a comment, like it, and share it with friends and family! If you have a question for us or you would like to talk about working with us, please feel free to email us at hi@focusforwardmedia.com!

Why You Should Be Taking Advantage of Facebook Video

With just over 2 BILLION monthly active users, Facebook is the most popular social media platform out there, there's no arguing that. And did you know that 8 billion videos are watched on average per day on Facebook? That's right; 8 BILLION...per DAY!

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There is an enormous amount of opportunity for your product or service to be seen if you use Facebook video. Sure, you can hire a company to make a video and post it on your website, but if you're ignoring Facebook, that's a loss of up to 500 million people every day! Do you want to ignore 500 million people daily? Now obviously it would be extremely difficult to get every person watching video on Facebook to watch your video, but even if you took .01% of that number, that's still 500,000! There is no reason to to be ignoring Facebook. 

Here's a few more astounding facts:
- Facebook is rated 8.4X more impactful for video than any other social media platform
- Facebook video receives an average of 135% more organic reach than photos on Facebook
- As of June 2017, views on branded videos on Facebook have grown by about 258%
- Native videos on Facebook have 10X more reach than if you were to link to YouTube or Vimeo

These are just a few of the facts, there are many more and it really is incredible how much of an impact Facebook video can have. Infact, in 2017, 44% of small business owners and marketers planned on spending money to promote their video on Facebook. I think the other 66% needs to get on board with that idea. 

So the question is, are you creating video for Facebook and/or distributing current videos through Facebook? If not, you are truly missing a huge opportunity. 

If you'd like to discuss producing a video for your business or if you have any questions, please don't hesitate to email us at hi@focusforwardmedia.com! 

| techcrunch.com / hootsuite.com / wordstream.com |

3 Great Apps for Freelancers

As a freelancer, you and your brain are always on the go. Whether you're working from home, a coffee shop, making phone calls, driving to jobs, to meetings, traveling for a current or prospective client, you're busy! And anything that can make your work life smoother is a plus. There are thousands of apps geared for freelancers, some junk, some good, and some great. Over the years, we've tried different ones and figured out which ones we like the best. Here is a list of 3 that we really love and why we love them.

1. Quickbooks Self-Employed ($10 a month, desktop access as well)

One big part of being a freelancer is that you're an independent contractor so you're not getting a paycheck every week or every 2 weeks with your taxes already taken out. You get paid per job (typically), paychecks come at different times and your taxes are not coming out of every check. Another aspect of freelancing is that the equipment or supplies you need to do your job are not given to you, you need to buy those yourself. Additionally, you're driving to jobs and meetings, traveling to meet with clients over lunch or coffee. That plane ticket, gas for your car, those meals all need to get paid for, right? But it's all part of doing business and you need somewhere to expense it all and keep it organized. Quickbooks Self-Employed is the place to do it! 

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Available for iOS and Android. 

The equipment you buy, the miles you drive, the gas you pay for, the software you use, business meals you pay for, is all part of running your business and are part of your operation costs. Quickbooks is here to organize all of it and make it easier for you to do your taxes. The app will have you connect your bank accounts and credit cards to sync your transactions. Once you see a transaction you can swipe to mark it as a personal transaction, or swipe the other way to mark it as a business transaction, which you then categorize further into "meals and entertainment, gas and fuel, utilities, travel expenses, etc." You can also attach receipts to each transaction so you know exactly what the purchase was for. 

Being someone who drives a lot, my favorite feature is the auto mileage tracking. You can change the setting to this, but the app will automatically track all your driving which you then mark as business or personal. When you swipe to mark it as business, you can write a note about the trip, for example, "dinner meeting with client" or "drive to photo shoot." Other apps make you open the app and manually start the trip. Lets be real, are you going to remember to open the app and click around to start your trip every time you drive somewhere? Most likely not. Now you don't have to. 

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Another great feature is being able to create invoices, send them, and receive payments, all from the app. You're often busy running around and you may not always have time to get back to your desk, create an invoice and send it to the client. Now you can do it all right from your phone. 

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The app is extremely useful and well worth the money! There's even more to it, but I'll let you check it out yourself! When I first signed up, they had an offer where the first 6 months were 50% off, so there may be a deal going on, but regardless, $10 a month to keep track of my business miles, all my transactions, my income, and organize it all? It's a no brainer. Go download it and sign up today! 

2. Timely ($7/month for 3 projects, or $14/month for unlimited projects)

As a freelancer, time is your most important asset and you need to manage it efficiently. Timely is an app that can track the time you spend on your projects, set budgets for each project, and manage different projects under different clients. The $7/month version gives you access to create 3 projects, while the paid $14/month version gives you access to unlimited projects. 

It's a very user friendly app, and there is a desktop version as well. 

From the first screen you will see your hours for the current day, and you can swipe through to see hours from previous days, or to see your coming up days. You can "plan" your events and put it into the app ahead of time if you want to see what you have later in that week/month/etc. So if you know you have a 3 hour meeting in 2 days, you can put that in ahead of time so you know what your day/week is looking like. 

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Under "projects" are the current projects you are working on organized by client. When you create a project you create a name for it, assign it to a client, pick a color to represent it, choose who will have access to it, and you can also put in the rate/budget for the project. So if you are working on an hourly rate for a project, and you have budgeted 12 hours for it, you can put that all in and the app will tell you when you're approaching that 12 hours. It's pretty sweet. 

Another very cool feature is the ability to create reports for clients or for yourself internally. For example, if you're working with a client who is paying you hourly and you are going to invoice them every week, you can do that. The mobile app can only create reports by the month but the desktop app does let you create by the week. So you can go into the reports section, select the client and the timeframe and it will create a PDF that shows the project(s) you worked on, the hours you worked on the project, and any notes you made. 

Yes, you can make notes every time you create a time entry! So if one day working on a project you are working on the graphics for a video, or organizing the photos you took, you can write that. Then you and the client can see what work was getting done and how long different parts took to complete. 

Side note - two ways to track time - manually put it in after you've done the work by sliding the logged hours section, or start a timer to track while you're doing it, then stop from the same button. 

Overall, it's a really great app and I personally think it's one of the best to keep track of how long different projects take so that you can be aware of how to price your services! 

3. Waze (free) (GPS app)

Many of you might already know of Waze, so if you know it and use it, then don't feel the need to continue reading and have a great day. But if you aren't familiar with Waze, keep reading and you'll see how great it is! 

Waze is a navigation app. Compare it to Google or Apple maps, but much better. 

What's great about Waze is it tracks live traffic, road blocks, police, and any other obstructions that might be on your path. So if there is a road block up ahead, or construction going on, Waze will alert you and tell you how far ahead it is. If you know a different way to go and want to avoid it, go ahead. Or you can click 'routes' on the bottom and the app will present you with other ways to go and it will tell you how long that route takes, how many miles it is, and if there are obstructions on that route. 

One feature that I particularly love is being able to 'plan' your trip by clicking 'go later.' If you have a meeting in the morning, you can go to the app, put in the destination, the time you need to arrive, and Waze will tell you if/how much traffic is on the route and when to leave to get there early. 

The app also lets you create alerts for other drivers (if you're in the passenger seat of course). 

So if you get stuck in traffic due to construction and it's not already shown on your route, you can create that in the app to let other drivers know. It's pretty neat. 
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Being a freelancer is a very busy life and any tools that can make things easier are always helpful. We hope you found this informative and hope you check these apps out yourself. We use these apps very frequently so if you have questions about any of them, don't be afraid to shoot us an email and ask us! We consider ourselves pretty friendly people and would be happy to help you out. 

Have a great day and come back again to check out more of our content! 

Email - hi@focusforwardmedia.com