advertising

Advertising On Twitter: What You May Not Know

You might be running some ads and posting content on Facebook, Instagram, maybe Google ads too. But what about Twitter? It seems that many people forget about Twitter or don’t pay much attention to it because they feel it isn’t valuable. However, if you read this article, you’ll find it is quite valuable and maybe it will inspire you to start using Twitter more!

Twitter Ads

Much like Facebook, Instagram, Google and others, Twitter has a paid Ad product with two different options. One option is their ‘Twitter Promote Mode’ which automatically promotes your tweets and profile for a flat rate of $99 per month. It’s essentially an ‘always-on’ ad product, to learn more about it, click here.

The other Ad product is basically called ‘Twitter Ads’ and is geared towards creating campaigns with a set budget and an objective. Some of the objectives are things like get more followers, gain more website traffic, get more downloads of your app, along with a few others. You create the campaign, you set the budget, you set the targeting, and the call to action so you can really advertise the way you want. There is a ‘quick promote’ campaign for select tweets, but at this point you’re better off setting the targeting, the budget, CTA, etc. to get a better result. To learn more about this method, click here.

Now that you have a general understanding of the way Twitter Ads work, here are some stats that might surprise you.

  • 75% of B2B businesses are advertising on Twitter

  • Twitter Ads are 11% more effective than TV ads during live events

  • From October 2017 to 2018, Twitter posted a 50% increase in ad engagement

    • In the same time span, there was a 14% decline in cost per engagement

  • 40% of users say they have made a purchase based off an influencer’s tweet

  • Promoted tweets with video saved 50% on their cost per engagement

  • $70 million was spent on Ads in 2017

Advertising on Twitter is one thing, but you can get results by posting organic content too, especially if you’re starting out and not sure you want to pour significant $$$ into Twitter Ads. Twitter is a valuable place for content whether you’re putting money behind it or not. Here are some more stats.

  • There are 500 million tweets sent every day, that’s almost 6,000 every second

  • People are 31% more likely to recall something they saw on Twitter

  • Tweets with images get 150% more retweets

  • If you’re in the news/media business, good for you because 71% of people say they read their news on Twitter.

  • You should be optimizing your content for mobile because 80% of users access Twitter from their phones

  • 54% of users in a survey stated that they took action after seeing a brand mentioned in a tweet (visiting their site, searching for them, retweeting their content, etc.)

Video on Twitter can be exceptionally powerful. Here are a few stats regarding video on Twitter

  • Twitter ranks as the #1 platform for ‘coming across video’ (i.e. discovering new video content)

  • 5x more people discover new video on Twitter than through other sources

  • 93% of Twitter’s video views are on mobile devices

  • Video views on Twitter have grown 220x in the last year

  • Video on Twitter can increase your brands awareness by 61%

    • It also leads to an average increase in intent to purchase by 34%

Will you put some time into twitter now?

We hope you found this info valuable! We know there are so many ways to advertise these days and figuring out the best methods can be a challenge, but we’re always here to help if you need it. If you found this article useful, we’d love to hear your feedback. If you have any questions for us, if you want to give us some feedback or want to see how we can help you, you can get in touch with us at hi@focusforwardmedia.com or by filling out a form on our contact page.

Thanks for reading! Have a great day!

- - - - - - - - - - - - - - - - -

(Sources: Hootsuite.com, Brandwatch.com)

Behind The Wounded By War Documentary

In December of 2017, we received an opportunity to interview Kevin Flike. Kevin, a quiet and humble guy from Weymouth, Massachusetts, is a former Staff Sargent in the US Army Green Berets.

On September 25, 2011, Kevin’s life changed forever. He was 7 months into his second deployment, based out of Kunduz, Afghanistan. During a routine valley clearing operation, he encountered and engaged in a firefight against the Taliban with his 11 other teammates and the Afghan Commandos they had been training for over 2 years. After being pinned down for 11 hours, Kevin was seriously wounded from a gunshot wound to the stomach and it was uncertain if he would even make it out alive.

However, without missing a beat, his team risked their lives carrying him throughout the warzone and eventually getting him to a spot where he was able to be safely medevac. It just so happened that one of Flike's teammates had a bodycam on and captured all of the events from that day. 

After almost a year of editing and gathering old photos and videos, we were able to assemble our short documentary, Wounded By War: The Story of Kevin Flike. The documentary takes you along Kevin's journey from the live footage of his rescue, to the major obstacles and hurdles he needed to overcome in order to recover. From questioning whether he will live, life changing medical procedures, PTSD, drinking and addiction to painkillers, Kevin brings us along his entire journey of recovery.

In November of 2018, we had the honor to stand alongside Kevin and the Green Beret Foundation in order to premiere the documentary to over 200 people at the Fairmont Copley Hotel in Boston, MA. All of the proceeds from the ticket sales went directly to The Green Beret Foundation. Originally, we had our goal of $10,000 for the night. Due to the generosity and support of the sponsors, everyone who attended, as well as donations from those who could not make it, almost $35,000 was raised for the foundation. We were blown away by the final number and cannot thank everyone enough. 

Screen Shot 2019-01-17 at 5.38.18 PM.png

The Green Beret Foundation focuses on Green Berets who have been wounded, their families, and the families of our fallen. They have a strong focus on addressing the needs of Green Berets as they transition back into civilian life. 

IMG_3535.JPG

We plan on continuing to premiere the documentary across the country but if you cannot wait for us to come to your town, it is available for purchase off of Vimeo on Demand. Just simply click this link: https://vimeo.com/ondemand/wbw and you are able to buy the documentary instantly. All of the proceeds will go towards benefiting The Green Beret Foundation.

As a company, this was a story we felt the public needed to hear. Not everyone is aware of what the men and women of our armed forces go through both abroad and while they are home. We felt putting out Kevin’s story would help further that understanding, while also raising money for a great cause. We would like to thank everyone who came out and supported us at the premiere, bought the documentary and/or donated their hard earned money. Men and women like Kevin put their life on the line everyday so we can live free and while they will never ask for anything in return, it is always amazing to see the public come out in support. 

Also, make sure to check out the video we made for The Green Beret Foundation’s fundraiser at The Sig Sauer’s Shooting Academy. This was the first annual event put on by Kevin Flike, now a Green Beret ambassador. Donors were able to be trained by Green Berets and Former Green Berets while they showed them how to handle firearms. The day was full of fun, stories and just an overall good time. The next event will be on June 1, 2019 – every ticket sold is a donation straight to the Green Beret Foundation.

Thank you for reading! If you enjoyed this, pass it on to friends and family! As always, if you have any questions at all, feel free to shoot us an email at hi@focusforwardmedia.com